PDG Sales Webinar

Driving pharma sales performance is more challenging than ever. Even when your reps have the knowledge they need, how do you know they can execute in the field? The new demands of hybrid selling add yet another layer of complexity that already includes product knowledge, portfolio selling, and regulatory requirements. It’s no surprise that reps can become overwhelmed with the sheer volume of information they’re required to remember–and that impacts performance. How can sales leaders rethink their strategies to help reps adapt and excel in this new world?

Knowledge is just the first step in the journey to sales performance; how is that knowledge used in the field? How are new behaviors being coached and reinforced? How are you measuring impact? In this webinar, Rich Mesch, Performance Development Group’s VP of Consulting, and JD Dillon, Axonify’s Chief Learning Architect, will share insights on adapting and excelling in today’s constantly changing environment.

Register for this webinar and discover how applying a proven performance framework will help reps grow from knowing to doing to driving real sales performance. In this webinar, we will explore:

  • Why “more training” may actually be a barrier to improved performance – and how you can adjust a “training” mindset to a “performance” mindset.
  • How the principles from the modern learning framework weave together to drive real, measurable behavior change.
  • A real-world case study of how a leading pharma company is seeing amazing results.

Sign up today for the opportunity to ask questions, get answers, share your latest successes, tackle problems, and provide insights during the webinar.


Jun 08 2021


11:00 am - 12:00 pm


Performance Development Group


Performance Development Group
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